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1.1 Traditional Model
Establishing a gaming guild that merges the unique ownership capabilities found in blockchain gaming with the operational insight of a traditional esports business model will unlock unparalleled opportunities to redefine the traditional publisher/player relationship and ensure gamers benefit from the virtual worlds and communities where they spend so much of their time.
When assessing the competitive landscape and presence of other blockchain gaming guilds on content creation platforms such as Twitch and YouTube, it is clear there is an incredible opportunity to serve the blockchain gaming community and grow this category through compelling esports competitions and engaging educational content. Traditional esports teams benefit from large built-in audiences and professionally branded content capabilities that leverage their well established platforms and distribution channels.
Significant viewership combined with paid media monetisation presents a revenue generating opportunity that present crypto-native blockchain guilds are not capitalising on.
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